周大福 × PONG
Chow Tai Fook, who has already had over 7,000 retail stores in Southeast Asia. Chow Tai Fook's jewelry is known for its exquisite craftsmanship dating back to 1929, while their gold jewelry is widely used for wedding gifts.
From a designer's point of view, jewelry is beautiful and emphasizes personal style. Since jewelry can be worn 24 hours a day, we wanted to give them more functions and meaning.
To attract the younger market, we used Hong Kong slangs, such as "有米", "世一", and the “heart symbol” on the pendants to add a touch of playfulness. Slangs are important communication tools for youngsters in Hong Kong, also representing unique cultures of Cantonese.
Engraved with slangs using the concept of traditional seals, pressing it gently onto the skin symbolizes unforgettable blessings.